Belfonte Dairy | From the Heart of Kansas City

Privacy Policy

Belfonte Ice Cream & Dairy Foods Co.  
1625 Cleveland Avenue 
Kansas City, MO 64127 
Phone: (816) 231-2000 
Fax: (816) 231-2001 

 

Last updated: August 12, 2025 

This Privacy Policy describes our policies and procedures on the collection, use, and disclosure of your information when you use our services and explains your privacy rights and how the law protects you. 

We use your personal data to provide and improve the service. By using the service, you agree to the collection and use of information in accordance with this Privacy Policy. 

Interpretation and Definitions

Interpretation 

The words with initial capital letters have meanings defined in the following conditions. These definitions have the same meaning whether they appear in singular or plural. 

Definitions 

For the purposes of this Privacy Policy: 

  • Account means a unique account created for you to access our service or parts of our service. 
  • Business (under the California Consumer Privacy Act or “CCPA”) refers to the Company as the legal entity that collects consumers’ personal information and determines the purposes and means of processing. 
  • Company (“the Company”, “we”, “us” or “our”) refers to Belfonte Ice Cream & Dairy Foods Co., 1625 Cleveland Avenue, Kansas City, MO 64127. For GDPR purposes, the Company is the Data Controller. 
  • Consumer (under the CCPA) means a natural person who is a California resident. 
  • Cookies are small files placed on your device by a website, often containing browsing history and preferences. 
  • Country refers to the United States. 
  • Data Controller (under GDPR) refers to the Company as the entity that determines the purposes and means of processing personal data. 
  • Device means any device that can access the service, such as a computer, cellphone, or tablet. 
  • Do Not Track (DNT) is a browser preference allowing you to opt out of tracking; we also honor the Global Privacy Control (GPC) signal where legally required. 
  • Personal Data means any information relating to an identified or identifiable individual, as defined under GDPR, CCPA, and other applicable laws. 
  • Sale (under the CCPA/CPRA) means transferring personal information for monetary or other valuable consideration. 
  • Service refers to the website and related online services. 
  • Service Provider means a third party that processes data on behalf of the Company. 
  • Usage Data means data collected automatically, such as IP address, browser type, pages visited, and time spent. 
  • You means the individual using the service, or the company/organization they represent. 

 

Types of Data Collected

We may collect: 

  • Personal Data: Name, email address, phone number, address, and other contact details you provide. 
  • Usage Data: Collected automatically through browser or mobile activity. 
  • Tracking Data: Through cookies, beacons, tags, and scripts to improve and analyze our service. 

Tracking Technologies and Global Privacy Control

We use cookies for essential site functionality, remembering preferences, analytics, and advertising. 

We also honor Global Privacy Control (GPC) signals where legally required to reflect your opt-out preferences for certain data sharing or “sales.” 

Use of Personal Data

We use personal data to: 

  • Provide and maintain our service. 
  • Manage your account. 
  • Perform contracts with you. 
  • Contact you regarding updates and offers (with opt-out options). 
  • Deliver targeted advertising. 
  • Process business transfers, such as mergers or acquisitions. 
  • Improve security and prevent fraud. 

Retention of Personal Data

We retain personal data only as long as necessary to fulfill the purposes described in this policy and comply with legal obligations. 

In general, contact and account data are retained for up to 3 years after your last interaction unless earlier deletion is requested. Usage data is retained for shorter periods unless required for security, functionality, or legal compliance. 

Security and Data Breach Notification

We use administrative, technical, and physical safeguards to protect your data. 

If a breach affecting your personal data occurs, we will notify you and relevant regulators without undue delay in accordance with applicable laws. 

Analytics

We use Google Analytics 4 (GA4), which does not log IP addresses by default and uses event-based tracking. Data retention is configured for 14 months unless otherwise required for security or fraud prevention. 

Automated Decision-Making

We do not use personal data for automated decision-making or profiling that produces legal or similarly significant effects without human involvement. If this changes, we will provide advance notice and an opt-out option. 

Your Rights Under Applicable Laws

Depending on your location, you may have the right to: 

  • Access, correct, or delete your personal data. 
  • Opt out of targeted advertising, sale of personal data, or profiling. 
  • Obtain a copy of your data in portable format. 
  • Withdraw consent at any time. 

 We comply with GDPR, CCPA/CPRA, and the privacy laws of Virginia, Colorado, Connecticut, and Utah, which provide similar rights. 

CCPA/CPRA Notice for California Residents

California residents have additional rights, including: 

  • The right to know the categories and sources of personal information collected. 
  • The right to delete personal information (with exceptions). 
  • The right to opt out of the sale or sharing of personal information. 
  • The right not to be discriminated against for exercising these rights. 

Children’s Privacy

Our services are not directed to children under 13. We do not knowingly collect their data, and will delete such data if discovered. 

Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will post a prominent notice on our homepage and, where required, obtain your consent. 

Contact Us

If you have questions or wish to exercise your rights: 

  • Call: (816) 231-2000